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How Your Audience Data Can Inform Your Content Decisions
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular web page” — doesn’t help in growing audiences. When you see headlines such as “you...
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Human Vs. Machine: The Moderation Wars
In a study done by Pew Research Center in 2010, 37 per cent of internet users in the U.S. participated in the creation of news by commenting, social sharing and emailing. For perspective, that’s 85...
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Harnessing the Value of Online Commenting
You’ve heard it before: “Don’t Read The Comments”. It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star,...
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Operation Audience Engagement
Ready to unleash your inner Engagement Superhero? To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach the next...
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Interview: Penny Riordan & Katie Steiner
Penny Riordan from GateHouse Media and Katie Steiner from the Engaging News Project share their best practices for commenting, engagement, and beyond. Q: How do you create an engaging online...
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A New Approach to Engagement: Top Priority for Digital Publishers
While most publishers are focused on harnessing the value of audience engagement, many publishers are wrestling with how best to manage growing and established communities. Publishers have long been...
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Viafoura Lets Users Comment with Videos
Video commenting. That’s right – we offer it. With all of the recent buzz about Facebook’s video commenting, we just wanted to remind you who did it first! It was Viafoura. We’re always talking about...
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Digital Publishers Need to Quit Counting Clicks
It’s no longer just about eyeballs. As the digital publishing world evolves and becomes more sophisticated, advertisers want to capture the minds of online audiences as well. And that means publishers...
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