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Digital Content Producers Should Turn Off Commenting
Have you heard this before: Every digital content producer should have commenting? You may already be a victim of that mentality and have commenting on your site with no rhyme or reason for it. The...
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Automating Moderation to Protect Your Community
Sometimes, it’s hard not to look at the state of internet conversations and feel like the trolls are winning. Sites like Popular Science and The Chicago Sun-Times shut off their comments long ago...
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The Audience You May Be Ignoring
When tasked with creating an audience development strategy, many a content expert still feels confused, despite being well and truly entrenched in the digital age. What does it mean? What does it need...
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ONA15 — 4 Presentations You Don’t Want To Miss
The Online News Association’s (ONA) annual conference is a highly anticipated event for digital professionals everywhere. This year, ONA15 boasts more than 2000 attendees coming together to talk...
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Smart Moderation: Why Your Online Community Needs It
We’ve talked about the importance of community before here, as well as the importance of moderation to maintain and grow a healthy audience. But let’s face it, human moderation is expensive. It...
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How to Leverage Your Readers To Grow An Audience
If you’ve got a regular user base that routinely visitors to your website, that’s commendable. But it’s not practical in today’s competitive digital landscape to simply rest on your laurels. In...
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How Your Audience Data Can Inform Your Content Decisions
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular web page” — doesn’t help in growing audiences. When you see headlines such as “you...
View ArticleClik here to view.
Digital Content Producers Should Turn Off Commenting
Have you heard this before: Every digital content producer should have commenting? You may already be a victim of that mentality and have commenting on your site with no rhyme or reason for it. The...
View ArticleClik here to view.
Automating Moderation to Protect Your Community
Sometimes, it’s hard not to look at the state of internet conversations and feel like the trolls are winning. Sites like Popular Science and The Chicago Sun-Times shut off their comments long ago...
View ArticleClik here to view.
The Audience You May Be Ignoring
When tasked with creating an audience development strategy, many a content expert still feels confused, despite being well and truly entrenched in the digital age. What does it mean? What does it need...
View ArticleClik here to view.
ONA15 — 4 Presentations You Don’t Want To Miss
The Online News Association’s (ONA) annual conference is a highly anticipated event for digital professionals everywhere. This year, ONA15 boasts more than 2000 attendees coming together to talk...
View ArticleClik here to view.
Smart Moderation: Why Your Online Community Needs It
We’ve talked about the importance of community before here, as well as the importance of moderation to maintain and grow a healthy audience. But let’s face it, human moderation is expensive. It...
View ArticleClik here to view.
How to Leverage Your Readers To Grow An Audience
If you’ve got a regular user base that routinely visitors to your website, that’s commendable. But it’s not practical in today’s competitive digital landscape to simply rest on your laurels. In...
View ArticleClik here to view.
How Your Audience Data Can Inform Your Content Decisions
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular web page” — doesn’t help in growing audiences. When you see headlines such as “you...
View ArticleClik here to view.
Human Vs. Machine: The Moderation Wars
In a study done by Pew Research Center in 2010, 37 per cent of internet users in the U.S. participated in the creation of news by commenting, social sharing and emailing. For perspective, that’s 85...
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Harnessing the Value of Online Commenting
You’ve heard it before: “Don’t Read The Comments”. It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star,...
View ArticleViafoura Now Powering Audience Engagement for Rogers Sportsnet
For sports fans, one of the most trusted and influential sources for news in Canada is Sportsnet. It clearly sets itself apart by being more comprehensive and insightful than your average sports...
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Operation Audience Engagement
Ready to unleash your inner Engagement Superhero? To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach the next...
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Interview: Penny Riordan & Katie Steiner
Penny Riordan from GateHouse Media and Katie Steiner from the Engaging News Project share their best practices for commenting, engagement, and beyond. Q: How do you create an engaging online...
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A New Approach to Engagement: Top Priority for Digital Publishers
While most publishers are focused on harnessing the value of audience engagement, many publishers are wrestling with how best to manage growing and established communities. Publishers have long been...
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