For sports fans, one of the most trusted and influential sources for news in Canada is Sportsnet. It clearly sets itself apart by being more comprehensive and insightful than your average sports channel but it’s known mostly for its dedication to its fans. That’s why we’re pleased to announce that Viafoura is now powering Sportsnet’s comments and together, we’re keeping you in the game. Literally.
We know that one of the most important aspects of life as a sports fanatic is being able to discuss them with friends and sometimes strangers, whether it’s at your local sports bar or, in this case, online. Sportsnet aimed to create a more interactive space for its readers, which is why Viafoura’s commenting platform has been instituted site-wide and includes user profiles complete with comment counts. Our badging system keeps fans engaged and rewarded for their conversation, because that dialogue is the most valuable part of the community. Fans can follow discussions to make sure they never miss a comment, and also follow each other to get notificications from their favorite commenters. Both follow functionalities serve to bring the community closer together.
We want to congratulate Sportsnet for their unwavering dedication to their fans and their commitment to fan engagement. We’re proud to be working with companies who value their online community and strive to create a positive user experience.
Ready to maximize your return on engagement? Contact us to discover, engage and grow your audience.
About Rogers Sportsnet
Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is Fuelled By Fans, and delivers storytelling on a local, regional, national and global level. Sportsnet is an official licensed broadcaster of the 2014 FIFA World Cup BrazilTM and also offers an exciting sports lineup including the NFL, the Memorial Cup, CIS Vanier Cup, Ultimate Fighting Championship®, Grand Slam of Curling, IndyCar, the Rogers Cup tennis tournament, and extensive soccer programming including Barclays Premier League, UEFA Champions League, UEFA Europa League, CONCACAF and Canadian national team matches for men and women. Launched in 1998, Sportsnet has been owned by Rogers Media since 2001.
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